Campaigns and Insight

A core part of Design to Smile is learning what actually drives participation.

We test 2-3 messages and design variations and compare how they perform.

After each campaign, we count smiles and share what we learned.

Planned for Spring 2026, Design to Smile’s inaugural campaign was inspired by Mikaela’s grandmother. In her memory, this campaign aims to treat 100 Seniors to 100 Donuts and a note of affection, letting them know that we are “Thinking of You”.

Thinking of You

Location: Miami

Duration: 1 week

Community Partner: Senior Living

Retail Partner: To Come

Goal: 100 Smiles for 100 Seniors

Designs to Test: “What if you were Lonely?” “What if it was your Grandma?”